A small bone is being thrown. AdExchanger has learned that Google is offering advertisers information on certain ad placements across...
Placement
Movie product placement is being taken to a new level by McDonald's with a campaign that will reward viewers each...
Hopefully you aren’t sick of news headlines about generative AI technology in the ad industry just yet. On Tuesday, mar...
Coca-Cola received the highest placement value of any brand during the run of Netflix's fourth season of Stranger Things, with...
While many marketers were happy to hear Netflix and Disney recently announce ad-supported subscription tiers, the reality is today's audiences,...
While Prime Video gets a lot of Amazon's streaming buzz, the company wants marketers to know it's a real player...
French global beauty brand Sephora teamed with Warner Music Middle East to use AI-powered tech to position its products within...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hard Of Hearing Podcasters are rushing to add...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....