May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Stranger Things Drives Combined Brand Placement Value Over $27 Million

Coca-Cola received the highest placement value of any brand during the run of Netflix’s fourth season of Stranger Things, with the series generating a combined $ 27.4 million, claims new research. The latest installments of the ’80s-based sci-fi horror show was released at the end of May and beginning of July across nine episodes with an…
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