Coca-Cola received the highest placement value of any brand during the run of Netflix’s fourth season of Stranger Things, with the series generating a combined $ 27.4 million, claims new research. The latest installments of the ’80s-based sci-fi horror show was released at the end of May and beginning of July across nine episodes with an…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion