Behind the Cambridge Analytica headlines, Facebook on Thursday completed the first phase of its ongoing three-part MRC audit.Phase one was an...
Platforms
A blog post by Facebook Chief Technology Officer Mike Schroepfer on Wednesday detailed restrictions on data access for a number...
Facebook’s announcement Wednesday that it would ban third-party data partners from directly targeting on its platform hit ad buyers hard.Previously,...
Facebook is going to stop allowing third-party data providers from offering targeting directly on its platform.The move is a direct...
The almighty duopoly is losing share – but just a little bit.Google and Facebook will take a 56.8% share of...
Facebook is running out of eyes to blacken in the wake of revelations over the weekend that Trump-affiliated data firm...
Did Facebook’s algorithm force the Clinton campaign to pay more for ads than the Trump outfit during the 2016 US...
With additional reporting by Alison Weissbrot. Sizable brands and top-tier publishers can use their clout to pressure media platforms into...
Facebook is doing some early spring cleaning in Ads Manager, the tool advertisers use to create, manage and track campaigns....
Publishers, prepare yourselves for another Facebook organic reach reality check.Starting Monday, Facebook will finally begin measuring organic page reach the...