Hold the phone, it ain’t over yet.One month after losing its case to block AT&T’s $85 billion merger with Time...
Platforms
MediaMath is flush with cash and ready to ignite consolidation in ad tech.Thanks to a $225 million investment by private...
Facebook is augmenting the news feed.The company has been testing AR ads for the past couple of months with a...
Facebook’s scale – 1.45 billion daily active users at last count – has been its armor through a no-good, very bad...
Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand.Google is...
AT&T has big plans to operate a programmatic exchange for the advanced TV advertising industry.Its Monday acquisition of AppNexus gives...
In Bruce Falck’s office, there’s a piece of paper tacked to the wall with a list of important reminders: GDPR,...
The global ad market is set to grow even faster than forecasted. Why? It’s the duopoly, folks.In a report released...
Mazel tov, it’s a merger. On Tuesday, Judge Richard Leon gave his blessing to AT&T’s $85 billion acquisition of Time...
In late April, Google said it would limit the portability of the DoubleClick ID outside of its ad server DoubleClick...