"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
PMG
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
As media agencies become more skilled at programmatic buying, they’re working with fewer demand-side platforms (DSPs) than ever before.According to...
Google’s decision last Friday to limit portability of the DoubleClick ID outside of Google’s ecosystem was done in the name...
By Alison Weissbrot, Sarah Sluis and Kelly LiyakasaProgrammatic has transformed the role of the media agency. When programmatic was new,...