The national reopening is a shattered dream, but advertisers may stick it out in the second half of this year....
podcast
The dent COVID-19 put in podcast advertising hasn’t stopped the market from growing. Revenues in the podcast advertising market are...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Aprés-Zagorski Mark Zagorski is leaving Rubicon Project at the...
The B2B marketing discipline, worth some $120 billion in annual spending, is in flux. Brands like Microsoft, John Deere, HP,...
If you’re still confused about what’s motivating global consulting firms to move in on agency turf, who better to explain...
This week on AdExchanger Talks, digital ad consultant Matthew Scott Goldstein shares his observations from 29 public company earnings calls in...
When Andre Swanston, CEO of Tru Optik, gave up his career as a nightclub owner and financial adviser to found...
Michael Kassan was Mr. Cannes even before he sold MediaLink to the festival’s parent company, Ascential.This week, with Cannes Lions...
The first slur against programmatic, dating to about 2008, was that RTB stood for “race to the bottom.” In the...
Martin Sorrell has harsh words for his successor at WPP Group. During a wide-ranging interview on this week’s AdExchanger Talks...