Michael Kassan was Mr. Cannes even before he sold MediaLink to the festival’s parent company, Ascential.This week, with Cannes Lions...
podcast
The first slur against programmatic, dating to about 2008, was that RTB stood for “race to the bottom.” In the...
Martin Sorrell has harsh words for his successor at WPP Group. During a wide-ranging interview on this week’s AdExchanger Talks...
Today in the podcast studio, Criteo COO Mollie Spilman talks about what makes companies survive and thrive in the ever-changing...
Interpublic Group’s $2.3 billion purchase of Acxiom Marketing Services in 2018 shook the industry. And it reverberated into 2019 with...
What if Microsoft, and not Google, had acquired DoubleClick in 2007? What if Facebook hadn’t given up on its Atlas...
It’s been almost a year since Vista Equity Partners acquired a majority stake in ad verification company Integral Ad Science....
Facebook, Google and Amazon all possess near monopolies in their respective markets. Is there anything wrong with that?The presiding view...
Dentsu Aegis Network’s media billings grew 28% in 2018, according to benchmarking firm RECMA, making it the fastest-growing media group...
WPP Group’s programmatic platform subsidiary Xaxis has navigated several seasons of change in programmatic.“When Xaxis was started it was very...