"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
Possible
The impact of an ad is tied to how close the marketer can get to the moment when a consumer...
Managing a header-bidding system – even just for display inventory – is too in the weeds for most publishers to...
Headwinds are blowing, but CTV is growing. Sound familiar? That’s because it’s become an oft-heard refrain from ad tech CEOs...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Will NBCUniversal's streaming service Peacock take flight in international markets? Maybe not, according to Business Insider and The Information, which...
Facebook is preparing its partners for Apple’s IDFA restrictions – and there’s no sugar coating it. Considering the uncertainty of the...