“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). With the ever-increasing availability of larger and more granular media exposure data sets, one of the primary questions in cross-platform… Continue reading »
The post Is A Single Source Cross-Media Measurement Panel Possible – And Do We Need It? appeared first on AdExchanger.
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