The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build...
PostCookie
Cloud infrastructure vendors are insinuating themselves into data-driven advertising. Third-party ad tech vendors are becoming service providers that build their...
As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards...
The retail media ad tech startup Topsort announced a $ 20 million Series A investment round on Monday. The three-year-old...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s In Store? Netflix’s latest effort to push...
Ongoing cookie deprecation and signal loss have eliminated access to the IDs that have underpinned targeting and measurement in marketing....
Goodbye, cookies. Hello, agency first-party IDs. Agency holdco Dentsu launched a set of identity solutions for Merkury, its identity resolution...
Having time to prepare for major changes is generally regarded as a good thing, both in life and the digital...
Despite their perilous position, some companies still aren't preparing for the end of third-party cookies. But the lack of testing...
If it feels like we've been talking about the death of the cookie for years, it's because we have. Google's...