Ongoing cookie deprecation and signal loss have eliminated access to the IDs that have underpinned targeting and measurement in marketing. Safari and Firefox no longer support third-party cookies for ad targeting, and Apple’s Intelligent Tracking Prevention makes it hard to use mobile IDs. That makes only about 30% of the total online audience addressable and […]
The post An Overview Of Post-Cookie Collaboration Tools – And Their Shortcomings appeared first on AdExchanger.
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