UK-based publisher LADbible Group is testing post-cookie alternatives and building its contextual targeting capabilities. But the social-first publisher has yet...
PostCookie
The post-cookie marketplace must be reimagined for active customer data collection in which both the customer and brand are incentivized...
Thanks to signal loss, recession fears and the “ad tech tax,” publishers of all sizes are seeing their ad revenue...
Sponsored post byBenjamin Lanfrychief supply officerOgurySPONSORED BY:While third-party cookies and other PII-based ad identifiers are going extinct, there are still...
Despite the collective sigh of relief from the marketing industry at Google's protracted depracation of third-party cookies, smart companies are...
An interview withJustin WohlCRO“The Sell Sider” is a column written by the sell side of the digital media community. Google’s...
Adobe is leaning on AI-powered data solutions to bridge the post-cookie identity gap. This fits into Adobe’s broader strategy of...
Kepler NA CEO Remy Stiles On Navigating The Pandemic, Talent Shortages And The Post-Cookie Ecosystem
Ad agencies have had an oversupply of crises to deal with over the past two years. Between the pandemic, the...
When it comes to post-cookie preparedness, one year can make all the difference. So says new data collected by video...
It’s time to stop talking and start doing. That’s the raison d'être, in a nutshell, behind a new community group...