CTV is where the action is for Magnite. Although the full revenue impact of Magnite’s exclusive SSP partnership with Netflix...
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The digital media firm Dotdash Meredith, an IAC company, notched its second consecutive quarter of double-digit advertising growth Tuesday, largely...
Adtech firm Viant today released a new carbon label for digital ads. The label, which shows up as a small...
For many marketers and creators, the process of creating branded content can feel like swimming against an endless tide of emails,...
Calibre owners, oOh!media, JCDecaux, and MediaWorks have announced New Zealand’s principal Out of Home planning and audience measurement tool, Calibre,...
A seasonal retailer is scrambling to advertise a new Mother's Day promotion. The company only has two weeks to make...
Marketing has played a role in society for as long as there have been messages to deliver. What started as...
Billboard and Twitter debuted the Billboard Hot Trending Songs Powered by Twitter chart Friday. The chart was initially mentioned at...
Rakuten Viber reached a partnership with Snap Inc. to bring augmented reality lenses from Snapchat to its Viber calling and...
SHE Media is seeing an uptick in programmatic buyers interested in showing their ads in places with niche appeal. Instead...