May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Omnicom Debuts Video Ad Honing Tool, Powered by Google Data

A seasonal retailer is scrambling to advertise a new Mother’s Day promotion. The company only has two weeks to make sure its creative hits the spot with its target audience, but lacks both the time to conduct qualitative research and the money to broadcast ads that don’t work. Enter Video Creative Intel, a tool from…
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