In the dynamic realm of CTV, many advertisers are limiting brand exposure to so-called premium inventory from Netflix, Hulu or...
Premium
The in-game ad market entered 2023 riding a wave of optimism. Advancements in targeting, measurement and ad verification in 2022...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Wins Again Last week, ecommerce market research...
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is...
We’re less than 6,500 hours from the single most significant third-party signal loss our industry has faced: the end of...
For media owners, the difference between thriving or fading away in the first-party web depends on building, growing, maintaining and...
Pet health and wellness company Better Choice is utilizing augmented reality to promote its line of Halo Elevate dog food....
Premium video means just about anything that shows up in front of a consumer. Isn’t it time for a better...
BBC Podcasts Premium, a subscription service by BBC Studios, has made its debut in New Zealand exclusively on Apple Podcasts....
Now that YouTube is barreling into the CTV space, legacy programmers are putting their collective foot down about what counts...