Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The ‘Premium’ Internet appeared first...
Premium
Unsurprisingly, The Trade Desk got its wish when it welcomed a little debate after releasing a list of top premium...
While agencies push for more programmatic buying options, publishers want to maintain control in TV ad buying negotiations – and...
“Uncovering Earth’s Secrets: A Journey Into Its Deepest Hole” That’s the title of a made-for-arbitrage (MFA) article about a failed...
The Trade Desk delivered another smash earnings report. What’s new? The company’s total revenue in Q1 was $ 491 million,...
AUCKLAND, Today: Michael Hill just teased their brand refresh and a possible first-ever ambassador. They’re revealing all on April 15,...
Vista Group’s leading film, cinema, and streaming guide Flicks has announced a new Premium Content Partnership with global streaming service...
In the dynamic realm of CTV, many advertisers are limiting brand exposure to so-called premium inventory from Netflix, Hulu or...
The in-game ad market entered 2023 riding a wave of optimism. Advancements in targeting, measurement and ad verification in 2022...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Wins Again Last week, ecommerce market research...