Between overplayed lines like, "I feel so naked without my mask on," and that awkward pause before deciding whether it's...
Prepare
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
In 2016, Heineken USA embarked on a customer data strategy to understand more about its consumers and to help drive...
If 2019 was the summer of hard seltzers, 2021 is shaping up to be the summer of ready-to-drink (RTD) cocktails....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
This Thanksgiving is going to look unlike any other in our lifetime due to the Covid-19 pandemic. But that isn't...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Upfront Tax Advertisers might be holding out on their TV...
Much has been made of the coming job apocalypse--a future rich in robots and AI that will not only supplant...
In planning for Black Friday 2020, there are things we know and things we don't know. But one of the...
Key Insights: Effective marketing starts with understanding what consumers are going through. Brands should strive to make people's lives better....