“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Prepare
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Between overplayed lines like, "I feel so naked without my mask on," and that awkward pause before deciding whether it's...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
In 2016, Heineken USA embarked on a customer data strategy to understand more about its consumers and to help drive...
If 2019 was the summer of hard seltzers, 2021 is shaping up to be the summer of ready-to-drink (RTD) cocktails....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
This Thanksgiving is going to look unlike any other in our lifetime due to the Covid-19 pandemic. But that isn't...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Upfront Tax Advertisers might be holding out on their TV...