As Ikea experiments more with various smart home items like lighting and blinds, the Swedish retailer is also looking at...
Privacy
AppTrackingTransparency enforcement officially began in late April. But advertisers, publishers and mobile ad tech vendors are still grappling with a...
The founders of AdGear – a Canadian DSP and ad server acquired by Samsung Ads in 2016 – raised $...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All For Me And None For … Thee? Apple’s...
Apple's long-awaited privacy overhaul iOS 14.5 is here, and will drastically impact the $ 105 billion U.S. mobile-ad industry. The...
There’s been kerfuffle after kerfuffle (after kerfuffle) at the World Wide Web Consortium since Google first announced its plans in...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audit Demanded Remember when the TV networks and Nielsen...
Privacy Sandbox may have just hit a serious snag. In a document published last week, the Technical Architecture Group (TAG),...
How to manage the tradeoff between personalized advertising and privacy is a familiar debate. Whether personalized advertising – or advertising,...
And so it begins. Apple started rejecting app updates on Thursday that conflict with its AppTrackingTrackingTransparency (ATT) framework. ATT prohibits...