Verizon is ending its annual adfellows program, ADWEEK has learned. Founded in 2017 by the telco's former CMO Diego Scotti,...
Program
After building his resume with stints at CBS and Spotify, Parbinder Dhariwal saw the growth opportunity in retail media before...
The wristwatch publisher Hodinkee will drastically reduce its commerce operation and return its focus to editorial content, according to a...
To launch its free Gatorade iD membership program, the PepsiCo brand is hosting an exclusive Super Bowl experience in Las...
Customer choice is endless and acquisition costs are at an all-time high, so it makes sense that marketers are turning...
Brands are more interested in marketing on YouTube Shorts because YouTube has finally been addressing their biggest ask: to unbundle...
The Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in...
Who needs enemies when you’ve got unvetted partners? On Tuesday afternoon, ad tech research firm Adalytics published a new transparency...
YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on...
LAS VEGAS, Today: DDB Group NZ chief creative officer Matty Burton has been named among a global panel of speakers...