BuzzFeed Lays Off 100 As It Reorgs Business For Programmatic, Commerce

AdExchanger |

BuzzFeed laid off 8% of its domestic workforce, or 100 people, Wednesday as the company diversifies beyond native advertising. Recode first reported the cuts. With 25% of revenue in 2017 coming from programmatic, affiliate links, commerce and non-native ads, many staffers working on the branded content side are being let go. Despite building a nine-figure revenueContinue reading »

The post BuzzFeed Lays Off 100 As It Reorgs Business For Programmatic, Commerce appeared first on AdExchanger.

Read more