RhythmOne To Acquire YuMe For $185 Million To Ramp Up Cross-Screen Video

AdExchanger |

Another video DSP is off the market. After Sky News reported in August that London-based ad tech company RhythmOne had expressed interest in acquiring video ad platform YuMe, the company pulled the trigger on Tuesday. The deal – a combination of both cash and stock – is worth $185 million. Upon the sale’s expected closureContinue reading »

The post RhythmOne To Acquire YuMe For $185 Million To Ramp Up Cross-Screen Video appeared first on AdExchanger.

Read more

Video Ad Server Extreme Reach Brings On Oracle Sales Leader As CRO

AdExchanger |

Extreme Reach, whose video software helps brands (Coca-Cola, GM, Ford) and agencies manage creative rights as well as TV and video ad delivery, has hired former Oracle sales VP Bill Bagshaw as CRO. Extreme Reach’s former head of client services and sales, Patrick Hanavan, will become chief client officer. Bagshaw’s responsibility will be to getContinue reading »

The post Video Ad Server Extreme Reach Brings On Oracle Sales Leader As CRO appeared first on AdExchanger.

Read more