This December, Sequent Partners will say farewell to the advertising and media industries. After 21 years of devising innovative ways...
Progress
As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge,...
The industrywide practice of complaining about the programmatic ecosystem might be as commonplace as not leaving the couch for five...
I recently stumbled on a first edition of the classic AdExchanger comic. I have no idea how I came to...
The role of diversity and inclusion within creative agencies has been under scrutiny for years now, with many companies introducing...
As the FIFA Women’s World Cup 2023 approaches its finale, Coca-Cola has introduced a campaign that aims to honour the...
The advertising industry has failed to make any tangible progress since 2021 in building workplaces that are diverse, equitable and...
From a data-fueled TV upfronts to recent changes in streaming pricing, ad load and bundles, the TV industry is making...
From a data-fueled TV upfronts to recent changes in streaming pricing, ad load and bundles, the TV industry is making...
Apple's App Tracking Transparency changes to its iOS operating system continue to take their toll on Meta, but changes made...