Nielsen is reverting back to its panel-based C3 and C7 ratings that track average commercial time over three or seven...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Drizl Before The Storm New retail media...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can’t Spell “Bad” Without … An ad platform seems...
For agencies, pitching, at its worst, can be an expensive, time-consuming exercise leading to late nights, low morale and diminished...
The Location Equation Location data companies have seen an uptick in inquiries from government officials and public health groups. It’s...
Celebrating the emergence of spring, British DIY and home improvement retailer B&Q has released a campaign aimed conveying a sense...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
While the professionals working in advertising, media and technology may tend to lean more left than the public at large,...
San Francisco's creative agencies pride themselves on the progress they've made in terms of gender balance and LGBTQ inclusion, but...
Measurement is a major selling point for local TV advertisers as the economy starts to (sort of) reopen. Scale, however,...