The battle between buying audiences and buying context is over. Glossy, splashy magazine brands know they’ve lost the cheap CPM...
Publishers
While some of digital media’s biggest stars and flashiest names make big cuts to make their businesses profitable, others are...
Lately, one of the most popular pieces of apparel worn by professional football players and coaches is a t-shirt featuring...
The New York Times once worked with thousands of advertisers, but it’s now narrowed its focus to the top 100...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
BuzzFeed, Verizon Media and Gannett all had layoffs this week, as the media business struggles to find its way in...
Does the world need yet another tech company to combat malvertising on the internet? “Well, do you still constantly see...
Facebook will distribute $300 million across multiple local news projects over the next three years to support newsrooms and help...
Don't tell Paul Slavin that book sales are stagnant.Slavin is the CEO of Open Road Integrated Media, a digital marketing...
The company behind a cable channel for babies has built a thriving branded content business on social media.The against-the-grain strategy...