Dotdash, a top destination for millennial women, lacked bridal content.So the digital publisher, which rebranded from About.com in 2017, purchased...
Publishers
Publishers of all sizes are cutting ties with programmatic resellers. Just as buyers are employing supply-path optimization to eliminate exchanges...
College-age consumers shouldn’t be too hard for advertisers to find, since many are, not surprisingly, on college campuses. But most...
Hearst Magazines named Mike Smith as its first chief data officer Thursday. When Smith joined Hearst in 2013, he introduced...
Meredith’s overall Q2 ad revenue grew like gangbusters, but digital ad revenue performance was draggy – and will likely be the...
The battle between buying audiences and buying context is over. Glossy, splashy magazine brands know they’ve lost the cheap CPM...
While some of digital media’s biggest stars and flashiest names make big cuts to make their businesses profitable, others are...
Lately, one of the most popular pieces of apparel worn by professional football players and coaches is a t-shirt featuring...
The New York Times once worked with thousands of advertisers, but it’s now narrowed its focus to the top 100...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...