By Sarah Sluis, Ryan Joe, Allison Schiff, Alison Weissbrot and Rae PaolettaProgrammatic is expanding, becoming a glossier way to transact...
Publishers
This is a new podcast from AdExchanger. It will be available wherever you subscribe to podcasts. In the wake of Facebook’s...
Trusted Media Brands is continuing its turnaround and building a revenue team to take advantage of its digital audience growth.Over...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Otter Acquisition Most people are still busy digesting...
Travel publishers often miss the boat on attribution.Although their content is an integral part of the trip-planning process at the...
While many advertisers are shying away from news content due to brand safety concerns, News UK is making the case...
CafeMedia is selling its entire publishing portfolio to RockYou, choosing to place its bets on AdThrive, the ad management firm...
Ad servers’ primary goal is to deliver direct-sold campaigns in full, so a publisher earns all revenue promised by the...
Reddit is hoping advertisers upvote its latest ad offering: outstream video.The ad unit is being made available to managed partners...
USA Today Sports Media Group acquired Golfweek 20 months ago because of its great content and readership of obsessive golf...