The New York Times acquired Wirecutter last year because its Consumer Reports-like product coverage mirrored the Times’ aspirations to expand...
Publishers
CPG advertisers running on Conde Nast properties will be able to target, optimize and measure campaigns using purchase data from...
Publishers are getting ensnared in the filters used by many advertisers to combat the YouTube brand safety crisis.Earlier this year,...
BuzzFeed laid off 8% of its domestic workforce, or 100 people, Wednesday as the company diversifies beyond native advertising. Recode first...
Meredith Corp’s agreement to acquire Time Inc. for $1.85 billion, announced Sunday, will test whether Meredith’s sales org leadership can...
The ad buyers that will be hurt by the adoption of Ads.txt aren’t giving up without a fight.Publishers are getting...
Purch, publisher of LiveScience and TopTenReviews, added three layers of defense to its anti-fraud system in October. In addition to...
Publishers still struggle to make enough video content and inventory. Text-to-video platform Wibbitz, which announced its $20 million Series C...
The idea of accomplishing more together than apart sounds like a tagline for a social justice organization, but that’s what...
As Facebook grabs more mobile and video dollars from the ecosystem, premium publishers are looking for viable ways to compete....