Until recently, “programmatic” meant “remnant” at Motorsport Network, a digital media and broadcast company geared toward motorsport enthusiasts.“One of the...
Publishers
IBM-owned pub The Weather Co. is working to tap into people-based marketing budgets that would normally go to Facebook or...
As branded content becomes a bigger part of media budgets, marketers need to show how content is driving results for...
Because 30-50% of direct campaigns on Business Insider transact on a viewable CPM, getting those campaigns to deliver the contracted...
Granite Media, which is launching its first site, Work and Money, this week, wants to prove that a publication can...
By Sarah Sluis, Kelly Liyakasa and Alison Weissbrot Some publishers excel in programmatic in ways that make buyers take notice....
The Guardian UK is taking ownership of its ad stack.“Publishers have given away control of our digital businesses through programmatic....
Facebook is trying to reset its relationship status with publishers from frenemy to friend.“That is an area we can do...
When Bankrate decided to add header bidding late last year, it chose a server-side solution. “When we did our RFI...
2016 was the year that header bidding crossed over and became a disruptive force in the ad industry. The wave...