A few months ago, while I fought for mere seconds of attention in social feeds at work, I also ended...
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MediaWorks recently revealed the effectiveness of brand impact of their Kellog’s Special K campaign on bus advertising. The campaign ran...
Musical instrument maker Roland wants to help shoppers find the right piano for them through an augmented reality experience that...
With global video game revenue expected to hit $ 365 billion by the end of 2023, and users expected to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Switching Gears Peloton stock has plummeted more than...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast To Cart Podcast advertising is plagued by measurement...
Twitter introduced three new performance advertising tools Tuesday: a revamped Twitter Pixel, a Conversions API (application-programming interface) and App Purchase...
On Monday, the business publisher Axios announced that it had been acquired by the media conglomerate Cox Enterprises for $...
TikTok teamed up with customer intelligence and experience design consultancy Material on research to help define its role in the...
Snap Inc. teamed up with the Magna Media Trials proprietary research offering from Magna on The Augmented Reality Playbook: Understanding...