Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast To Cart Podcast advertising is plagued by measurement...
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Twitter introduced three new performance advertising tools Tuesday: a revamped Twitter Pixel, a Conversions API (application-programming interface) and App Purchase...
On Monday, the business publisher Axios announced that it had been acquired by the media conglomerate Cox Enterprises for $...
TikTok teamed up with customer intelligence and experience design consultancy Material on research to help define its role in the...
Snap Inc. teamed up with the Magna Media Trials proprietary research offering from Magna on The Augmented Reality Playbook: Understanding...
A world-first study proves Large Format advertising influences purchase decisions and improves effectiveness of mobile advertising. Out-of-Home media company JCDecaux...
Comcast's ad-tech division FreeWheel is to acquire Beeswax, a buy-side startup headed by influential programmatic personality Ari Paparo. Financial terms...
The acquisition of Dunkin' Brands by Inspire Brands for about $ 11.3 billion including debt, announced last week, will reshape...
It was challenging enough for performance marketers to plan Black Friday, Cyber Monday and annual holiday campaigns pre-pandemic. For 2020,...