EXCLUSIVE: Dentsu and WPP Quietly Exited The Trade Desk’s OpenPath Over Hidden Fees and Transparency
The pullbacks signal growing friction between the platform and some of the biggest holding companies as The Trade Desk pushes...
Quietly
The change affects sales teams that represent mid-market marketers. Adweek Feed
Google researchers have been using Gemini models to identify deceptive and disruptive ad serving techniques in mobile apps and across...
The social media-style feed was fundamentally misaligned with shopper behavior, one agency said. Adweek Feed
The company has positioned advertising as the most viable path to scalable growth. Adweek Feed
Verizon is ending its annual adfellows program, ADWEEK has learned. Founded in 2017 by the telco's former CMO Diego Scotti,...
Amazon is starting to plug ads into generative AI. Sponsored ads--Amazon's core search ad format--could start appearing in placements for...
Amazon is well positioned to seize the growth of social app-based shopping. Plus, Apple updates are wreaking havoc on publishers...
Hey Siri, did Apple announce a “web eraser” feature at its Worldwide Developers Conference on Monday, as expected, which had...
Hey Readers, Welcome to the AdExchanger Commerce Newsletter. This week, we pull no punches in discussing a major change to...