Amazon Is Quietly Bringing Ads to Rufus, Its Gen AI Search Engine 

Amazon is starting to plug ads into generative AI. Sponsored ads–Amazon’s core search ad format–could start appearing in placements for Rufus, according to Amazon Ads’ product releases for September. Rufus is Amazon’s seven-month-old shopping assistant that uses gen AI to help people find products within Amazon’s mobile app. Rufus is a chatbot that can answer…
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