Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and...
Race
Former President Donald Trump declared victory in the 2024 presidential race in the early morning hours on Wednesday, Nov. 6....
Winners and losers are emerging from the streaming melee. (Or at least the winenrs are.) Plus, CNN will begin testing...
The broadcaster-backed joint industry committee (JIC) certified iSpot as a national currency. The JIC already certified Nielsen’s other competitors –...
Apple has officially planted its flag on the artificial intelligence turf with a little help from ChatGPT maker OpenAI. The...
AUCKLAND, Today: Popeyes Fried Chicken has arrived, and everyone wants a taste. But being the first to try it? That’s...
Digital-native brands are racing to break free of their social media roots to reach a broader base of US customers....
The tanned and shredded "lifestyle guards" in High Noon's new ads will reinflate your float, restock your cooler and retrieve...
Puma wants to be known as the "fastest" sports brand in the world, and it's hoping the Paris 2024 Summer...
Nielsen held a press briefing to reassert itself as the go-to TV measurement and currency company ahead of upfront negotiations....