Remember back when Netflix was anti-advertising? Plus, CTV is still struggling with low programmatic fill rates. The post Netflix Gets Into...
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In August, YouTube leapfrogged Netflix to reclaim the number one spot in the annual 100 Coolest Brands for Kids and...
Many AI tools analyze and make decisions based on large amounts of data, or quickly generate creative content. AdCreative.ai, however,...
In February, a survey conducted by WhistleOut--a search engine that lets consumers compare mobile plans--revealed that half of Americans believe...
Publishers, such as The Arena Group, are now partnering directly with brand safety solution providers to lower their block rates...
For years, video completion rate (VCR) has been a top metric for digital marketers. But as a standalone measurement metric,...
AUCKLAND, Monday: FCB has produced a campaign for Health NZ/Te Whatu Ora that aims to find ways to ameliorate the...
The Trade Desk earned $ 1.2 billion in 2021, a 43% jump from 2020 and the first time the company...
Criteo is all about agencies now. On Wednesday, during its full-year 2021 earnings call, the company announced the start of...
Advertising has finally made it. Out of the Amazon “Other” category, that is. And it was about time, considering Amazon’s...