In February, a survey conducted by WhistleOut--a search engine that lets consumers compare mobile plans--revealed that half of Americans believe...
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Publishers, such as The Arena Group, are now partnering directly with brand safety solution providers to lower their block rates...
For years, video completion rate (VCR) has been a top metric for digital marketers. But as a standalone measurement metric,...
AUCKLAND, Monday: FCB has produced a campaign for Health NZ/Te Whatu Ora that aims to find ways to ameliorate the...
The Trade Desk earned $ 1.2 billion in 2021, a 43% jump from 2020 and the first time the company...
Criteo is all about agencies now. On Wednesday, during its full-year 2021 earnings call, the company announced the start of...
Advertising has finally made it. Out of the Amazon “Other” category, that is. And it was about time, considering Amazon’s...
For the second consecutive year, Pinterest Predicts posted an 80% success rate, as 80% of the trends for 2021 that...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Violation Rate To demonstrate that it can be effective...
Job insights platform Glassdoor rolled out three new features Wednesday aimed at giving its users a clearer picture of diversity,...