Criteo is all about agencies now. On Wednesday, during its full-year 2021 earnings call, the company announced the start of a three-year global partnership with GroupM to help grow Criteo’s retail media business. Agencies are a conduit to brands that Criteo can introduce to its existing retailer clients, including Walmart, Best Buy, Target, Staples and… Continue reading »
The post Criteo On Why Retail Media’s TAM Means Investors Should Stop Caring About Take Rate appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected