How should brands think about advertising in the metaverse? The question is a little hard to answer when there’s no...
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
As millions of freshly harvested New Zealand-grown Rockit apples begin arriving into ports around the world, a bold new brand...
AUCKLAND, Today: As millions of freshly harvested New Zealand-grown Rockit apples begin arriving into ports around the world, a “bold”...
Retail media, which has been even more siloed from data-driven advertising than other old-school channels like radio or out-of-home, is...
People may like to say data is the new oil, but digital platforms have no business being regulated like old-school...
The bracket for the 2022 NCAA Division I Men's Basketball Tournament isn't the only one being unveiled Sunday, as Twitter...
After 15 years as a marketing executive, Michael Tennant found himself at a crossroads. Even with a successful career working...
Google’s Topics API was, well, a very hot topic last week. Ad tech companies and publishers jumped all over the...
With 2021 reported as a record-setting year for merger and acquisition (M&A) deal volumes in the marcoms sector globally, it...