Retail media, which has been even more siloed from data-driven advertising than other old-school channels like radio or out-of-home, is...
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People may like to say data is the new oil, but digital platforms have no business being regulated like old-school...
The bracket for the 2022 NCAA Division I Men's Basketball Tournament isn't the only one being unveiled Sunday, as Twitter...
After 15 years as a marketing executive, Michael Tennant found himself at a crossroads. Even with a successful career working...
Google’s Topics API was, well, a very hot topic last week. Ad tech companies and publishers jumped all over the...
With 2021 reported as a record-setting year for merger and acquisition (M&A) deal volumes in the marcoms sector globally, it...
Every few years the winds of change blow hard. They kick up the dust and shake up legacy practices, and...
As Kristen Cavallo and I flashed our vaccine cards and pulled down our masks at Bryant Park Grill a few...
A Commanding Performance Google is expanding Performance Max, a product introduced last year that buys across YouTube, Maps, Search, Gmail,...
A Commanding Performance Google is expanding Performance Max, a product introduced last year that buys across YouTube, Maps, Search, Gmail,...