May 6, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google’s Performance Max Is Ready For Primetime; FLoC Is Not

A Commanding Performance Google is expanding Performance Max, a product introduced last year that buys across YouTube, Maps, Search, Gmail, Google’s display network and Discover, which includes the product discovery and shopping feed. Check out the blog post. As part of the move, Google Local Marketing campaigns and Smart Shopping, a retail-sponsored product solution, willContinue reading »

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