British Retailer Boots Plans to Deliver ‘Bags of Joy’ This Christmas

For Christmas this year, Boots, the Walgreens (WBA)-owned British high-street health and beauty retailer, will introduce a new form of buying. Within its festive campaign that aims to celebrate the joy of the occasion, a shoppable TV channel is ready to sell the gifts that consumers want. “Bags of Joy,” created by The Pharm, the…
Adweek Feed