Seller-defined audiences, the IAB Tech Lab’s spec to help publishers work together to monetize their first-party data on the open...
Rearc
First there were birds, and now there are PETs. On Monday, the IAB Tech Lab took the wraps off a...
While Google is busy dismantling how the open web functions, the ad industry is busy trying to re-architect it. The...
Teamwork makes the dream work at the IAB Tech Lab’s Project Rearc. But where are Google and Apple? Sixteen ad...