While Google is busy dismantling how the open web functions, the ad industry is busy trying to re-architect it. The IAB Tech Lab released several technical specifications for review on Tuesday in support of Project Rearc. The industry initiative began last year by developing a framework for online targeting without reliance on third-party cookies, including… Continue reading »
The post Project Rearc One Year In: IAB Tech Lab Proposes Specs For Accountability And Addressability appeared first on AdExchanger.
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