Less than a week after Google’s latest privacy bombshell, the IAB Tech Lab, a nonprofit focusing on solutions for brand safety and ad fraud, is releasing new foundational standards around digital ad targeting for public comment. The release of new specifications to establish best practices around using online identifiers and managing consumer privacy comes a…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs