Could Google’s antitrust cases change how we use the internet? The short answer: possibly. Marketers are on edge, as the remedies...
Reckoning
Current inefficiencies in programmatic auctions are manifold: bid duplication, misguided traffic shaping and volume bias among DSPs. Header bidding turned...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks For Not Sharing Non-advertising companies can end...
Arete Research’s Richard Kramer and Rocco Strauss predicted a reckoning in the year ahead for companies that depend on digital...
In 2022, retail media grew to include practically any business with a first-party identity graph, purchase data and a claim...