Last September, in an initiative called the Helpful Content Update, Google made many changes to the algorithm that powers its...
In the AI era of digital advertising, creative optimization is becoming table stakes for major ad platforms. Reddit acquired Memorable...
Media buyers and ad tech companies are accusing Pluto TV of bid duplication. Plus, Reddit is now only accessible via...
Contextual targeting platforms and ad verification companies that specialize in brand safety, viewability and fraud are all looking to poach...
Shake Shack added a secret sauce to its latest advertising campaign: generative artificial intelligence. The burger joint used full service...
In this episode of The Speed of Culture, Matt Britton sits down with Roxy Young, chief marketing and consumer experience...
No advertiser, publisher, tech vendor or platform is immune to signal loss. But Reddit, which will host its first-ever earnings...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit Here First Google and Reddit have numerous...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. First Bite Of The Apple The Justice Department...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A CrowdTangled Web We Weave Meta will shut...