Pharma marketers are contending with regulatory whiplash and rising public mistrust under the Trump administration, forcing shifts in media strategy...
Regulatory
The numbers $ 3.7 billion — Omnicom Group’s Q1 2025 revenue, a 1.6% increase year-over-year. 3.4% — Organic revenue growth for...
As regulators work to determine how to measure climate impact and incentivize emissions reductions, marketers are faced with a complex...
A podcast interview withMary EngleEVP, PolicyThe word “surveillance” doesn’t really have any positive connotations. You don’t surveil someone unless you’re...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Drama In the wake of multiple antitrust lawsuits...
After an earnings blip in the previous quarter and the looming travails of an antitrust probe, Google-parent Alphabet posted its...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rose-Tinted Glasses CMOs may be overly optimistic about the...