Throughout 2022, agency leaders faced activists hellbent on holding firms accountable for the work they do for major polluters. In...
Relationship
When Venables Bell and Partners fought to win over Audi 15 years ago, competing shops had years of automotive experience....
When times are good, CPG earnings reports are full of interesting advertising questions, like how to reach customers, stand out...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To The Scoreboard Ad tech is revisiting...
Every intelligent marketer throws terms like "data activation" around freely. But what does data activation mean? And where does it...
Direct-to-consumer razor brand Harry's and big-box retailer Target generated a lot of buzz in 2016 when they announced a partnership...
As the past one-and-a-half years have shown us the importance of human connection, dating app activity has only increased since...
Agencies sometimes spend six months or more working on a pitch for a coveted potential client, only for that client...
AUCKLAND, Today: Indie shop Federation has launched an Auckland Transport behaviour-change campaign, providing context for the proposed speed changes in the city....
Magnite, the sell-side advertising platform, is expanding its relationship with Disney to represent a broader range of the media giant's...