In an era of increasing reliance on data, automation and ultimately, AI, it is people that remain, and will remain,...
Relationship
Safe sex brand Durex has extended its relationship with McCann Worldgroup, which will become its global brand lead and see...
Throughout 2022, agency leaders faced activists hellbent on holding firms accountable for the work they do for major polluters. In...
When Venables Bell and Partners fought to win over Audi 15 years ago, competing shops had years of automotive experience....
When times are good, CPG earnings reports are full of interesting advertising questions, like how to reach customers, stand out...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To The Scoreboard Ad tech is revisiting...
Every intelligent marketer throws terms like "data activation" around freely. But what does data activation mean? And where does it...
Direct-to-consumer razor brand Harry's and big-box retailer Target generated a lot of buzz in 2016 when they announced a partnership...
As the past one-and-a-half years have shown us the importance of human connection, dating app activity has only increased since...
Agencies sometimes spend six months or more working on a pitch for a coveted potential client, only for that client...