Before the metaverse, there was The Sims. For over two decades, the Electronic Arts (EA) gaming franchise has allowed users...
Relevant
News Corp's U.K. division, News UK, has carried out research into how relevant placement of ads next to content--you guessed...
By Todd Cohen, Vice President of National Video/CTV Strategy at Undertone This article is sponsored by Undertone. The first TV...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Halloween brings a huge spike in demand for horror movies as viewers look for some seasonal scares and for bite-sized...
While The Radio Bureau deals in air time, they recognise that it’s a combination of both media and creative that...
Networks pitched their ad-supported streaming services at this year’s NewFronts and Upfronts as a way to continue to reach audiences....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....