Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data...
Relying
Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is...
For the first time since Snap Inc. went public in 2017, it posted quarterly year-over-year revenue growth in the single...
Key Insight: Some hope Apple will become more collegiate in its approach to the in-app advertising ecosystem. Apple is Silicon...