April 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Apple’s Privacy Push Hurts Media Owners Relying on Advertising and Subscription Revenue

Key Insight: Some hope Apple will become more collegiate in its approach to the in-app advertising ecosystem. Apple is Silicon Valley’s self-appointed champion of online privacy, a stance that sets it apart from its peers in the Big Tech realms, many of which rely on substantive advertising revenues. Noble as the stance may be–not to…
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