AUCKLAND, Today: QMS has introduced “the biggest bus panel to ever roam our streets”. Dubbed The Showstopper, it’s a full double-decker side panel offering over 50sqm of creative impact.
The panel features Auckland Zoo lions, and was brought to life by the zoo and its partner in the project, Auckland Transport.
Auckland Zoo marketing manager Jooles Clements said: “At a time when it’s impossible to head overseas, we wanted a big bold way to let Aucklanders know that they can still experience the wonder of wildlife from all over the world, and working with our partners at QMS and Auckland Transport we’ve been able to do just that.
“The Showstopper is the perfect opportunity to remind the people of Tāmaki Makaurau that they can connect with wildlife right here.”
“Like most organisations, Auckland Zoo has been impacted by Covid-19, and we need our visitors more than ever, to help us on our mission, to build a future for wildlife.
“The Showstopper is the perfect opportunity to remind the people of Tāmaki Makaurau that they can connect with wildlife right here.
“The Showstopper panel epitomises why bus media is so impactful and effective, and is well deserving of its reputation of being the most-seen outdoor advertising medium.”
MediaWorks/QMS strategy director Angus Swainson said: “Watch out for more examples of exciting creative that will be on this majestic new format in the next few weeks.”
Revamp
Coinciding with the release of this new panel, QMS have also revamped the Roadside and the Kerbside double-decker panels.
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